Are You Paying for Low-Quality Leads?

Detect whether your campaigns are generating low-intent leads

No login required · Instant lead quality diagnosis · Actionable insights

📊 Sample result based on default values — enter your numbers above and click Analyze to see your actual risk.

Lead Quality Risk Level

Assessment of lead intent and conversion efficiency

High Risk

Estimated Wasted Spend

$540–$720 per day (60–80% of your daily spend is likely going to low-intent leads)

Root Cause Indicators

Low conversion rate (3%) relative to CPL ($45) suggests misaligned targeting or weak lead qualification

At 20 leads/day with only 0.6 expected customers, your funnel is leaking heavily at the top

High CPL combined with low deal close rate indicates you may be attracting browsing intent rather than buying intent

Executive Summary

Your campaign is generating volume but not value. With a 3% conversion rate and $45 CPL, you're spending $900/day to produce 0.6 customers — a clear sign of low-intent lead waste that's eroding your ROI.

Recommended Actions

Audit your top 3 traffic sources and compare conversion rates — eliminate or reduce spend on sources below 2%

Add qualification questions to your lead forms to filter out low-intent prospects before they enter your funnel

Test a higher-intent offer (demo, audit, or consultation) instead of a generic lead magnet to attract buyers, not browsers

This analysis is AI-generated and based on pattern detection. Always verify with your actual campaign data.

Lead quality is just one of five ways your budget leaks.

You just diagnosed one risk area. Most campaigns have four more — KPI anomalies, budget burn, lead response delays, and landing page changes.

Marketing Risk Monitor runs a full diagnostic across all five and sends you a detailed PDF report with exactly what to fix.

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5 Risk Areas Covered

Detailed PDF Report

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